Clicks and Links

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Design Methodology

As well as high performance, reliability and stability, Clicks and Links' websites are designed to have strong visual presence and usability. This is because strong design is fundamental to achieving high take-up and future sustainability - only websites that are appealing, engaging and easy to use attract and retain users. Clicks and Links have developed a design method to ensure that all new web developments have these characteristics.

Keeping it Simple

A little sound and movement can bring a lot of life to a website, turning an average, forgettable site into a memorable, interactive experience. Clicks and Links are highly skilled in the applications (eg. Macromedia Flash) and techniques (eg. Dynamic HTML) used to produce interactive, animated sites. However, we understand that these elements must be secondary to ease of use. Why hide information in complicated navigation systems, when we can present an engaging site that is simple to navigate through and easier to enjoy? Understanding that people want to be able to find information quickly and easily is the key to successful web design. A website can be built around an incredibly striking design, but this must contribute to rather than detract from the user experience.

Accessibility for All

Ill-considered design can automatically exclude a range of users from the disabled to those with different browsers or Internet devices. We follow guidelines laid out by the World Wide Web Consortium (W3C) and ensure that as many different people can view our designs as possible. Our Design Team makes sure that designs are minimum Bobby AA compliant. This is further complimented by the text only version of the website for maximum speed and usability.

Understanding Your Audience

When formulating designs for a website, it is fundamentally important to understand who the target audience is. Clicks and Links have proven skills in identifying the user audience and delivering to their needs whether this is within the design process or part of wider project involvement.

Client Involvement

A key factor of our method is client involvement. By working directly with the Client, the Design Department can create a site that the Client is fully involved with and confident in. The client's involvement ensures that they have input and retain ownership throughout the design process. A design concept can be created from scratch or can be based on existing materials that a Client has specified or prepared. If such material has not yet been created, our Design Department can create logos and ideas for materials.

Design Concepts

As any Internet user is aware, the World Wide Web is full of disjointed, poorly designed websites that discourage and frustrate visitors within seconds. Clicks and Links present site designs that are engaging and attractive visually as well as usable and accessible. You want people to remember your site, recommend it to others, and return again and again.